Versoflor partner with British Touring Car Champions WSR

Versoflor partner with British Touring Car Champions WSR

British manufactured, new innovative flooring provider gains partnership with West Surrey Racing (WSR) 16-time British Touring Car Champions and the driving force behind Team BMW.

Versoflor are excited to announce that we are now the official performance flooring supplier to reigning British Touring Champions, West Surrey Racing (WSR), one of the UK’s most celebrated race teams with 16 BTCC titles plus international and World Championship race wins to their name.

The new flooring was in action for the season’s first British Touring Car Championship event at  Donington Park, Sunday 23rd April.

Versoflor’s Sales Manager Joseph Parsons said “It was an exciting day at Donington for the start of the season. The floor really stood out against the other garages and we had lots of positive feedback from other teams and the fans.”

Versoflor’s one of a kind, patented modular mosaic system allows for complete custom designing of the surface, which is non-slip, anti-fatigue with high load bearing, while the underside can be used for cable routing and running LED lighting features.

This makes it perfect for the endurance requirements of an intense race event for the WSR team, while showing off the drivers branding and racing credentials.

Carl Mitchell, WSR Sporting and Operations Manager says, “We’re delighted to announce this exciting partnership with Versoflor and to showcase their modular mosaic floor at Donington Park. It’s hard-wearing, straightforward to install and pack down and easy to clean. The drivers loved seeing their own garage spaces personalised with their name and car number on the floor and the added LEDs looked fantastic too. We spent the whole weekend hearing fans coming past the garage and commenting on the floor and saw plenty of people posting about it on social media too – something that’s never happened before. I’m sure we’ll continue to hear those comments across the season.”

Each individual drivers race car floor design is available for enthusiasts to buy here:


About West Surrey Racing

Founded by New Zealander Dick Bennetts in 1981, West Surrey Racing are one of Europe’s most successful racing teams, having tasted success with World Champion drivers such as Ayrton Senna, Mika Hakkinen, Tom Kristensen, Nigel Mansell, Allan McNish and Andy Priaulx.

After becoming the most successful team in the British Formula 3 Championship during the 1980s, WSR moved into the British Touring Car Championship and have continued their extraordinary run of success.

As well as running race-winning factory BTCC programmes for Ford, Honda, MG and BMW, WSR have taken 16 outright championship titles - including the Teams' and Manufacturers' titles in 2020 - , nine independents’ crowns and over 100 race victories. They are also race winners in the FIA World Touring Car Championship. Based in Sunbury-on-Thames, Surrey, WSR currently run Team BMW and Laser Tools Racing with MB Motorsport in the BTCC.